A B O U T


I was commissioned to design the brand, UI and illustrate the SpreadCell.io blockchain game website.

It was a really cool challenge because aside from the usual design elements I had to imagine characters traits and attributes, their universes and powers.

The goal was to blend all these into a coherent visual language throughout the site, and communicate the mechanics as best as possible.

B R A N D I N G


We went for a strong font and colors, trying to emphasize the power clash. The two sides have distinct, but coordinated color schemes.

All other neutral elements have a mix of both color schemes.


All the illustrations have been drawn in Procreate and finished in Adobe Draw on the iPad.

After that everything was exported in Adobe Xd.

C H A R A C T E R S


Both teams have specific recognisable elements, which mirror the game mechanics in terms of spreading and winning the game.

The Healers use genetics and science.


The Infectors use a cell division approach, and everything is more organic, both in mechanics and illustration.