A B O U T
I was commissioned to design the brand, UI and illustrate the SpreadCell.io blockchain game website.
It was a really cool challenge because aside from the usual design elements I had to imagine characters traits and attributes, their universes and powers.
The goal was to blend all these into a coherent visual language throughout the site, and communicate the mechanics as best as possible.
B R A N D I N G
We went for a strong font and colors, trying to emphasize the power clash. The two sides have distinct, but coordinated color schemes.
All other neutral elements have a mix of both color schemes.
All the illustrations have been drawn in Procreate and finished in Adobe Draw on the iPad.
After that everything was exported in Adobe Xd.
C H A R A C T E R S
Both teams have specific recognisable elements, which mirror the game mechanics in terms of spreading and winning the game.
The Healers use genetics and science.
The Infectors use a cell division approach, and everything is more organic, both in mechanics and illustration.